Local SEO for Moving Companies
[23 Best SEO Tips & Services]
You’ll find simple and fast SEO tips.
No web developer or SEO company needed.
Learn which of your competitors are doing it right and how.
And who offers the best local SEO services for moving companies.
Here’s how to acquire new clients using search engine optimization:
Moving Company SEO Tips
These are in-depth SEO tips for moving companies that are simple and fast.
Need an SEO expert? Consider our SEO services for moving companies.
1. Renew your domain name for 3-5 years.
Renew your domain name to show search engines that you are here to stay. Google filed a patent about businesses that register domains for years in advance.
“Valuable (legitimate) domains are often paid for several years in advance, while doorway illegitimate domains rarely are used for more than a year. Therefore, the data when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain.”– Google Patent
2. Open a Google Business Listing
Create a Google My Business to control your online presence. This puts your hours, reviews and information on the search engine results page. You also get a backlink, which is great for link building. As a business owner, this is a must.
3. Open an account with these websites:
Google and Bing use citations for local search ranking. This is a big ranking factor for local SEO. Create an account with these webpages and submit to their directories to increase your search visibility.
- Bing Places
- Google Sites
- Need more citations? Consider our local SEO Services for moving companies.
4. Make sure your website, phone number and email are the same everywhere
Moving business owners should make their info is the same all over the internet. Old or incorrect phone numbers create a bad user experience. This affects your search visibility in the Google search results.
5. Ask your customer to review you
This is an easy off-site marketing strategy to get new customers. Google reviews are basically a lead generation magnet. They’re filled with “long-tail keywords” that Google to match “searchers intent”.
In other words, when potential customers search “best moving companies” in Google Maps, you should up!
6. Reply to your reviews
One great SEO strategy is to reply to your Google, Yelp or Facebook reviews. It shows search engines that you care about your online presence. It also increases engagement. Which Google has been testing as a ranking factor. This is a huge form of internet marketing and any SEO company will confirm it.
7. Keep your page headings under 60 characters
When creating new website content, keep your page headings short. Titles should be under 60 characters including spaces. You want short SEO-optimized title tags with the right keywords. Title tags that are longer, will get cut off in the search engine results on mobile devices.
Good: Best Long Distance Moving Company
Bad: Long Distance Moving Company in Chicago, Florida
8. Use keywords in your page URL’s and keep them short
SEO-optimized page URL’s should be short. They should also include the target keyword.
9. Rename images and optimize your ALT tags
When you upload images to your website, you can change ALT tags without a web designer. Most movers use WordPress for their web design. If you go to “Media” inside your Admin, you can click on any image and rename the ALT tag.
Facebook images work the same way. Click on any Facebook image you uploaded, click Edit and use your target keywords that match the image. SEO-optimized image file names and ALT tags help Google understand your website content.
10. Switch to better hosting
For most local businesses, cheap hosting ($3-$5 a month) is more than enough. However, when it comes to search engine optimization, you want fast VPS hosting. Upgrading is sometimes as simple as calling your hosting company. Ask for VPS hosting and a dedicated IP address.
Why? Because, shared hosting shares the same IP address with 100’s of other non moving businesses. This means when they abuse or spam, your website gets flagged by search engines. VPS hosting is about $10-$25 a month and a dedicated IP is usually $3-$10 a month.
11. Generate a XML sitemap
Since most movers use WordPress, we recommend Yoast SEO. This WordPress plugin automatically generates a sitemap for you. It’s easy to use and every moving company SEO agency will agree.
12. Confirm you don’t have broken links on your website
Broken links affect how your website ranks. Imagine a potential customer clicks a link on your website. Then, gets redirected to a 404 error page. This creates a bad user experience. This is one of Google’s ranking factor metrics.
13. Find SEO related keywords
Related keywords are the secret to quality content. SEO companies refer to them as semantic or LSI keywords. Use these related keywords inside your blog posts. Here’s one way to find them:
- Google your target keyword
- Scroll to the bottom
- Related words are bolded
Example: If the target keyword is “Cheap moving companies”, then you want to include movers with truck, long distance, best, short distance, your service areas, cheapest way to move my stuff and what day is cheapest to hire movers in your blog post for that keyword.
14. Write blog posts about what your customers are looking for
This takes a lot of work, but it’s simple. Search topics that your potential customers search for, but can’t find an answer to.
Example: “What day is cheapest to hire movers?”
Create a high-quality article that uses local keywords. This helps your target audience and is great for lead generation. Some people will read it, while others will call you.
15. Make useful YouTube videos
Turn your existing content into YouTube videos. This gives your clients a choice to read or watch your content. This is great for link building and showing Google your authority in the moving industry. Make it very specific to your local business. Don’t forget to share it on social media to generate organic traffic.
Example: “How to pack for your move to Florida”
16. Choose 1-2 social media platforms to focus on
Don’t create content on 5 different social media platforms. This is a waste of time, unless you’re a large corporation. It’s great to have accounts on every platform for backlinks. However, when it comes to a good SEO strategy, you want engagement (likes and comments).
If you have 1,000 followers, but 1 comment, Google thinks you’re not interesting or your followers are fake. Google filed a patent for detecting fake accounts.
17. Use your own photos
Use your own photos. Google boosts unique quality content in the organic search results. If you’re using stock images or stolen images from a different website, they will penalize you and hide you from search results.
18. Don’t use popups
Many websites use popups to get email subscribers. This is annoying and a bad user experience. While it’s not directly a ranking factor, it contributes to a new customer leaving your webpage. Which is a metric that Google tracks.
19. Don’t buy cheap SEO services for moving companies
Stay away from cheap SEO companies that buy links from Fiverr. Your website will rank fast for 1-3 months, then disappear from Google search results. Or end up on page 49. It’s like hiring a handyman to upgrade your circuit breaker instead of a licensed electrician.
20. Create a SEO-optimized blog post (simple steps)
- Choose a target keyword
- Keep heading (title tag) under 60 characters
- Use the keyword inside your heading
- Use a short page URL with your keyword inside
- Write 1000-2000 words on your topic
- Use target keyword 3-7 times inside your content
- Two of those keywords in the first and last section
- Include relevant words to your main keyword
- Use sub-headings (smaller headings) to break up content
- Use your photos to break up lengthy content
- Link to other pages on your website inside your blog post
21. Confirm you are not blacklisted or blocking search engines
Here’s how to check if your website or IP is blacklisted.
22. Confirm your are not blocking search engines
Here’s how to check if you’re blocking search engines from scanning your web pages.
23. Create a Google Search Console account
If you’re going to do your own internet marketing, you have to start a Google search console. It shows you what Google see when it scans your content.
Compare SEO Companies for Moving Companies
Best SEO for Moving Companies Examples
Here’s who ranks on the first page using the best proven SEO for moving companies.
ozmoving.com definitely uses a professional content writing SEO company. Their SEO-optimized landing pages use long form content SEO strategies. For example, their long distance landing page includes routes from NY to popular cities NY people move to. They also include average time, a map, live chat feature, guaranteed quote pricing, tips and more. Every question a customer might have is answered.
blacktiemoving.com follows the same technique. They use high search volume long-tail keywords and have many frequently asked questions. This prevents people from going back to Google, which tells search engines that they’re relevant. They also use a lead generation contact form right on top of the webpage, which is great for search intent.
twomenandatruck.com have an excellent user experience. The website is very mobile friendly, the phone number is easy to find and the “Free Quote” button is right on top. There are helpful videos, reviews, blog posts and a list of publications they’ve been part of. The address, phone number, DOT and MC license numbers are very clearly posted. Every page is specific to its service area and links to other related service areas nearby. This is a great example of SEO for moving companies.
sekamoving.com uses many long-tail landing pages such as the one we linked to. They follow the same techniques as other high ranking moving companies utilizing SEO. They cover everything from costs between two cities to types of moving options. Even things to watch out for and fees you may encounter with other transportation companies. Phone number and “Free Quote” is right on top.
newcitymovers.com has an easy to find phone number (large font), a “Request Quote” and even a Yelp widget (social proof) right in the top menu. They use local SEO keywords and high-quality relevant moving company search terms to rank locally. They do a great job with social proof with links and embeded widgets from Yelp, Google, Angie’s List and Facebook. Their focus is on service areas.
allied.com uses local SEO keywords to rank for Chicago and Florida. They rank for Chicago by keyword stuffing along with Illinois. But they balance it by listing their multiple locations. They rank for Florida by listing average cost to Florida and describing a list of popular moving destinations. Even info on average number of miles for this specific landing page.
americanfargo.com uses keyword modifiers for high search volume keywords. They also use their SEO keywords in their headings and title tags. Like the other SEO-optimized websites, they include phone number, contact form and the “Quote” button right on top on every page.
unicornmoving.com follows the same strategy. Phone number on top and contact form on top of every web page. They link to all their review websites, clearly post their DMV and USDOT license numbers. The best SEO strategy they use is interlinking to different pages. This shows Google that theyu are dominating their topic authority.
midwestmoving.com uses lots of on-page SEO interlinking. They also include their award for reputation, links to BBB, Yelp, DOT licenses and an easy to find sitemap.
cfmovers.com uses lots of visual aids and videos, which is excellent for SEO. They also use links to review websites and social media right on top of their menu. The phone number is easy to find. On top of every page, there is “Request a Quote” button and live chat for getting a hold of a rep. Google clearly loves this.
Moving Company SEO Pricing
Why are they ranking on the first page?
To rank well in the moving industry, you have satisfy the searchers intent.
Here’s what that means. Let’s say a potential customer is searching for a long distance moving company. To rank well, you have to answer all their questions. Without them asking. If they go back to Google, that means they weren’t happy.
What’s important to rank?
Let’s think of it from a new customer point of view.
- Are you licensed and insured?
- How careful will you be?
- Do you hire careful drivers?
- Do you deliver on time?
- Do you charge per hour or one time cost?
- How many movers will be there?
- Is there a state mandated moving fee?
- Do you take credit cards?
- Do you offer long distance?
- What moving truck sizes do you have?
- Do you offer LTL’s or shared loads?
Your website content should answers these questions:
- Describe the license and insurance you hold
- Describe your track record
- Link to BBB or Yelp
- Include past clients videos
- Mention your hiring standards
- Be transparent about fees
- Talk about payment options
- Go over the entire process
- Use a booking calendar
- Include phone number and address
How long does it take to rank on the first page?
While there is a formula to follow. Google prefers established local businesses over new businesses. The older your website is, the faster search engines will scan your content. The more new your website content is, the slower they find it.
New websites: Expect 1-3 weeks for your content to be found by search engines. You may expedite it by pushing your content using Google Search Console. However, it’s up to Google and Bing to include you in the search results page (SERPS).
It will take 3-12 months to rank on the first page for high search volume low competition keywords. You can expedite it, by writing 2-3 articles a week.
Established Websites (2+ year old): Expect 5-7 days for your content to show up in the Google search results. It will take you 1-3 months to rank on the first page. However, it will take 1-6 months to rank in the top 3 positions on Google’s first page.
Does SEO for moving companies work?
Search engine optimization (SEO) is the best form of SEO marketing for moving companies.
- Works long term
- It’s inflation proof
- Much cheaper than Google ads
- More direct bookings
- More credibility
- Lowers cost of Google ads (PPC) if you run them
- Generates interest
- Increase website traffic
- Helps customers trust you
- Answers customer questions
This is a list of SEO words for movers.
Moving Companies SEO Keywords
Don’t want to pay $100-$300 a month for keyword research tools? Follow this SEO strategy. Write a blog post on each of these keywords.
short distance moving company in (location)
long distance moving company in (location)
most efficient way to move in (location)
best (location) moving company to use
Best SEO Services for Moving Companies
These are agencies that offer the best proven SEO for moving companies.
Bluecorona.com is a reputable SEO company for moving companies. They specialize in internet marketing solutions and are well known in the SEO industry. While they do offer a free SEO analysis, their website audits typically range from $2,500-$3,500. Their ongoing SEO services range from $1,500-$20,000 a month.
R-A-N-K Higher LLC
R-A-N-K.com specializes in local SEO for moving companies and small businesses. SEO services range from $500-$2,000 a month.
- Focused exclusively on SEO
webfx.com is considered one of the best Florida SEO companies! Ongoing SEO services range from $2,500 to $8,000 a month depending on the size of your website, number of service areas and SEO keywords.
Moversboost.com focuses exclusively on lead generation for moving companies. They focus on organic SEO rankings, traffic to your website and acquiring potential customers.
Proceedinnovative.com is a full-service digital marketing agency. They’ve been around since 1996 and clearly have many years of experience. Their monthly SEO pricing is about $750 to $2000, but can run as high as $20,000 depending on the number of pages and keywords you’re looking to rank for.
After contacting us, you’ll get:
- Free SEO website analysis
- SEO expert recommendations
- Less than 1 hour response time
Text us at 941-960-0840